Custom-designed content management system for Bell Sports, Inc. that enables administrators to manage complex sets of data including product literature, athlete profiles, multi-formatted video segments, and more. Heavy back-end coding was compliments of Artisan Technologies, while the project was directed by Crux Studio. I provided the information architecture and designed a highly usable interface, as well as hand-coded the templates that sit on top of the Ruby on Rails back-end. This is the CMS that powers the BellBMX site I designed.