Maxxis International is a specialty tire company that produces tires for automobiles, light trucks, motorcycles, atvs, and more. They approached us at Crux Studio to develop an advertising campaign that would showcase the wide cross-over appeal of their products for the outdoor enthusiast. We built a strong advertising campaign around this concept, with the overriding tagline being: Wherever you go, Maxxis Tires Take You There.

For this particular advertisement, we coordinated the photoshoot with Nate Adams, and secured the featured Nissan through Total Chaos, a high-end fabricator of off-road suspension systems. Both the Nissan and the dirtbike are equipped with Maxxis tires. The poster was so successful that Maxxis turned it into the featured artwork in their tradeshow booth for two years running.