The Website of Kai Conragan

The Just Say No To Gradiens and Drop-Shadows Version.

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Trails Less Traveled

Screenshot of Trails Less Traveled

Project Summary

Client: Trails Less Traveled
Agency: Crux Studio
Date: October, 2005
Skills: Art Direction, CSS, Design, Django, HTML, Information Architecture, JavaScript, Photography, Ruby on Rails,

Trails Less Traveled works with leading manufacturers and vendors in the off-road industry to develop and promote high-performance automotive products. The company specializes in product development, coordinating long-term promotional project vehicles, and writing technical editorial content that is published by a large number of print and online media outlets.

I designed and developed a website for Trails Less Traveled with the following goals in mind: provide a showcase for the array of project vehicles the company builds; provide a publishing platform for the articles they develop both for their own site as well as other publications; finally, to provide sponsorship exposure for the large number of companies who invest products in the featured vehicles.

Once settling on a design, I programmed a custom content management system using PHP with data being served of a MySQL database. All content on this site is managed through the system, from technical articles to promotional vehicles and sponsor profiles.

About This Site

Hi there. I'm Kai: a graphic designer focused on building usable websites following current web-standards. I currently live in Half Moon Bay, CA, though I recently spent eighteen months working, living, and traveling through Asia. On this blog you'll find my portfolio , a journal section in which I write about and link to things that interest me, as well as photos that are cross-posted to Flickr.

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