The Website of Kai Conragan

Working with Crux Studio, designed a new website for the BMX division of Bell Sports, Inc. This site is the first manifestation of a Ruby on Rails powered back-end we built that enables Bell to manage content across several domains. For this portion of the …

Scuba Junkie is a rapidly growing dive center located in Borneo that provides daily dive trips to one of the premiere dive sites in the world: Sipadan. While traveling through Southeast Asia I befriended the owners and agreed to build them a website …

Custom-designed content management system for Bell Sports, Inc. that enables administrators to manage complex sets of data including product literature, athlete profiles, multi-formatted video segments, and more. Heavy back-end coding was compliments of Artisan Technologies, while the project was directed by Crux Studio. I provided the …

Trails Less Traveled works with leading manufacturers and vendors in the off-road industry to develop and promote high-performance automotive products. The company specializes in product development, coordinating long-term promotional project vehicles, and writing technical editorial content that is published by a large number of print …

Form Studios contacted me midway through a web redesign for EMC Corporation, maker of Retrospect backup software. They needed a series of Adobe Photoshop comps, designed by their agency in New York, converted into templates and integrated into a custom-built CMS. Additionally, Form Studios wanted the challenge …

Maxxis International is a specialty tire company that produces tires for automobiles, light trucks, motorcycles, atvs, and more. They approached us at Crux Studio to develop an advertising campaign that would showcase the wide cross-over appeal of their products for the outdoor enthusiast. We built a strong advertising campaign around …

In late 2004, Maxxis International launched the first radial-belted tire for ATVs. They asked Crux Studio to put together a campaign that reflected the innovation and quality of this new product. After lengthy discussions, we decided to put together a campaign driven entirely by product photography and sophisticated typography, as …

WORCS Racing presents a national Motocross/ATV series that draws participants ranging from professional racers to competitive amateurs, with classes for everyone including women and children. During these two-day weekend events, enthusiasts come to participate and get to watch and compete with their favorite pro riders on the same courses. The …

Fox Racing contracted Crux Studio to design and produce a sponsorship package for the highly anticipated motocross film Terrafirma 8, the next release in their award winning Terrafirma series. We concepted, designed, and produced the 10 page, 4-color printed piece meant to secure sponsorships for the upcoming release. With a …

From 2000 through 2002, I produced a handful of ads for SFO Snowboarding, a popular snowboard shop based out of San Francsico. This is a small sample posted for posterity’s sake.

In 2005, Maxxis International made a push into the automotive off-road market, including the launch of a new radial-belted Trepador tire and a redesign of it’s popular Bighorn. Maxxis looked to us to provide an advertising campaign to them greater visibility and acceptance in a extremely competitive market. We coordinated …

From 1999 through 2002, I spent each winter photographing a famous big wave located in Half Moon Bay, CA known as Mavericks. Having grown up in Half Moon Bay, I was well connected in the local surf scene and jumped at the opportunity to document such an amazing circumstance. I …

Specialized is recognized as one of the leading manufacturer of performance bicycles and frequently releases industry firsts in terms of product design and innovative technology. In order to insure an informed sales force, Specialized started Specialized Bicycles Component University (SBCU), a multi-tiered training system to help educate …