Working with Crux Studio, designed a new website for the BMX division of Bell Sports, Inc. This site is the first manifestation of a Ruby on Rails powered back-end we built that enables Bell to manage content across several domains. For this portion of the project, I primarily focused on interpreting Bell’s current BMX branding into an online presence, and constructing the user interface with semantic HTML, clean CSS, and a healthy mix of of JavaScript for progressive behavior.