The Website of Kai Conragan

In 2005, Maxxis International made a push into the automotive off-road market, including the launch of a new radial-belted Trepador tire and a redesign of it’s popular Bighorn. Maxxis looked to us to provide an advertising campaign to them greater visibility and acceptance in a extremely competitive market. We coordinated …

Maxxis International is a specialty tire company that produces tires for automobiles, light trucks, motorcycles, atvs, and more. They approached us at Crux Studio to develop an advertising campaign that would showcase the wide cross-over appeal of their products for the outdoor enthusiast. We built a strong advertising campaign around …

In late 2004, Maxxis International launched the first radial-belted tire for ATVs. They asked Crux Studio to put together a campaign that reflected the innovation and quality of this new product. After lengthy discussions, we decided to put together a campaign driven entirely by product photography and sophisticated typography, as …

WORCS Racing presents a national Motocross/ATV series that draws participants ranging from professional racers to competitive amateurs, with classes for everyone including women and children. During these two-day weekend events, enthusiasts come to participate and get to watch and compete with their favorite pro riders on the same courses. The …

Fox Racing contracted Crux Studio to design and produce a sponsorship package for the highly anticipated motocross film Terrafirma 8, the next release in their award winning Terrafirma series. We concepted, designed, and produced the 10 page, 4-color printed piece meant to secure sponsorships for the upcoming release. With a …

From 2000 through 2002, I produced a handful of ads for SFO Snowboarding, a popular snowboard shop based out of San Francsico. This is a small sample posted for posterity’s sake.